Zarifa Hamzayeva - Founder and President of Gazelli Group.
The company has turned 25 and its products enjoy demand not only in Azerbaijan, but also in many overseas countries.
The vanguard of Gazelli Group is made up of the perfume-cosmetics production factory, Gazelli House beauty, health and active aging centres network, as well as the modern art gallery Gazelli Art House.
Caspian Energy (CE): Ms. Hamzayeva, why have you chosen cosmetology?
Zarifa Hamzayeva, Founder and President of Gazelli Group: I am a doctor by profession and before creating Gazelli Group, I worked at Doctors’ Advanced Training Institute named after Aziz Aliyev, and engaged in research work aimed at early diagnosis and prevention of chronic diseases closely related to the overall body aging problem. On the other hand, it turned out that many of them develop due to both external and internal (genetic) factors. Having developed methods for early diagnosis of chronic diseases, I introduced disease prevention and early treatment plans. In the early eighties, having defended my dissertation, I headed the country’s first medical and genetic consultation facility which conducted screening of chronic patients’ families, as well as mass examination of children in the regions of Azerbaijan to reveal early symptoms of susceptibility to a certain chronic disease. It was a breakthrough as the diagnostic methods of the time could detect a disease, but not susceptibility to it. Modern cosmetology borders upon many medical specialties as any skin defects are driven by multifactorial causes, including genetic ones.
Therefore, when I started a cosmetics business from scratch, the primary task was not to produce decorative cosmetics that would cover up visual defects, but to apply a complex integrated approach for producing the make-up that would help both women and men to prevent and
delay aging, and to remain young, well-groomed, healthy, beautiful and certainly happy for many years.
The company’s name is a derivative from the ancient form of oriental poetry known as ‘gazal’ which most profoundly conveys authenticity of sacred human feelings, glorifying beauty, youth, and love. Azerbaijani great poets of the past centuries Nizami, Fuzuli, Khagani wrote many beautiful ‘gazals’.
Gazelli Group’s philosophy embodies respect, attention, understanding, and an individual approach. Indeed, every woman has her own image, habits, skin properties and our task is to make every woman feel she is unique and unparallel! Each of us has beauty magic inside, and it only wants a chance to break through to show itself. That is genuine art! Any person regardless of education is capable of perceiving beauty in any form. The ability to interpret the language of Harmony through Art and Nature is what creates a quality criterion equally necessary for both the producer and the consumer. All together, it is a unique opportunity to upgrade the population. Usually, many well-known cosmetics manufacturers choose some celebrity, Hollywood beauty or top model to represent their brand. Our company has no such brand face because our cosmetics are real make-up for real people and that is part of our corporate philosophy.
Apart from that, we added a poetic touch to our cosmetics by naming it Gazelli - a derivative from the ancient form of oriental poetry - ‘gazal’ - that glorified beauty, youth, and love.
«Just know: the wonder of thy beauty is to my soul the lord.
As though the beauty of the universe – lies in you alone!”
Nizami, ХII century
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